M&M’s Party Like Diddy Sweepstakes

13 05 2010

In this unique partnership, Diddy wants you to vote or die for your favorite M&M’s character Red, Ms. Green, Yellow, Orange or Blue, the highly favored color will be the theme for one of Diddy’s legendary events.

“This year, I’m touring North America and Europe to promote my new album, Last Train to Paris, so unfortunately I can’t throw my annual White Party,” said Sean “Diddy” Combs. “But I wanted to make sure there was at least one colorful affair on the calendar this summer, so I’ll be producing the M&M’S® Color Party, in honor of America’s favorite M&M’S® character. It’s the first time people can pick the color of one of my parties.”

Cast your vote so you and your crew can “Party Like Diddy”

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Should Rhapsody Do More Hip Hop Partnerships?

16 04 2010

Last year Rhapsody partnered up with Jay-Z to promote “The Blueprint 3” album, the results of which have help sold over 2 million records.

It was through Rhapsody’s “Fans Get It” campaign which celebrates the culture and iconography of an artist career, that enables the company to do high-profile promotions with top artists in genres from pop, hip hop to country. The campaign serves as a great vehicle to further connect music fans with the artist they love. Through previous partnerships with Green Day and Jay-Z, the company heavily promoted their album to 700,000 subscribers and with their joint venture with MTV Networks they were able to televise creative commercials for that artist.

Since Jay-Z had great success with Rhapsody’s partnership, should the company continue to help promote hip hop artist? This years  anticipated albums are expected to be released by T.I, Lupe Fiasco, Juelz Santana, Jeezy, Kanye West, The Game, Drake, and Diddy-Dirty Money. Can future partnerships help record sales and help the company gain revenue?





Jay-Z x Diddy x 50 Cent Google Nexus One Proposal

4 03 2010

written by Edwin St. Fort

Objective: To relaunch Google’s Nexus One by revamping online promotions and using a celebrity endorser to uplift sales.

According to The Wall Street Journal, Google’s Nexus One sold an overall of 80,000 phones in its first month of sales, pushing 20,000 units in its first week. Other Android phones had better success in first week results, T-Mobile’s myTouch made with Google sold 60,000 and Verizon’s Droid sold 250,000 in there debut according to Flurry, an analytics company. Google choose to sell and market the Nexus One device to consumers directly through its website with an option as T-Mobile being a carrier or without a cell phone company contract. Current promotions have been through online marketing via: YouTube and Adsense.

Comparing how the other Google phones performed in the market place and the marketing efforts behind it, Nexus One attempts weren’t comparable; Verizon’s launch of Google’s Droid, spent a record-breaking $100 million on marketing, including aggressive TV advertisements. T-Mobile’s myTouch 3G launch didn’t provide the same co-marketing support for the Nexus One. T-Mobile chose celebrity endorsers such as Phil Jackson, Whoopi Goldberg, Wyclef Jean, Avril Lavigne, and others to promote the myTouch 3G device in their TV ads.

Viewing Google’s Nexus One marketing campaign the results should have forecast an incorrect strategy. Timing, price, and strategic partnerships were lacking in their efforts, but here is an idea that could revamp sales.

Solution: Create strategic partnerships with Jay-Z, Diddy and 50 Cent to promote “Nexus One” to the urban demographic.

Jay-Z x Google Nexus One Proposal

The idea is to develop a strategic partnership with Jay-Z to promote Google’s “Nexus One” by using him as a celebrity endorser.

This helps Google promote the product to the urban demographic and creates music licensing opportunities for Jay-Z leaving this partnership beneficial to both parties.

A concept commercial can be created where Jay-Z’s latest single “On To The Next One” can be featured in a advertisement to promote the new device and its features. The single can be sort of a theme song for the product.

Also Jay-Z can have a customize phone labeling it the “all black everything” edition to boost sales for the new promotion. Verizon is rumored to add the Nexus One to their line up of products, if Verizon and Google establish a partnership this can also lead to in store promotions for Jay-Z and more if they choose him as the celebrity endorser. Read the rest of this entry »





The Blueprint to 50 Cents BISD Marketing Campaign

28 01 2010

written by Edwin St. Fort

this article is also shown at WoooHa.com

Before I Self Destruct debuted number 5 on the Billboard charts, selling 160,000 copies in its first week of sales, 46,000 of which were digital downloads. The album came packaged with incentives such as the Jam Master Jay documentary 2 Turntables And A Microphone and 50 cents own film Before I Self Destruct which was produced by his production company Cheetah Vision. The second week of sales resulted in 66,000 copies and the third week of sales brought in 30,000 copies.

This release is 50’s lowest debut compared to Get Rich or Die Tryin’ which sold 872,000 copies, The Massacre selling 1.1 million and Curtis selling 691,000 copies in the first week of sales. Several factors effected the outcome of this album. For starters BISD changed its released date several times which could resulted in consumer confusion and mistimed marketing. It was supposedly set for release early 2009 but Interscope decided to focus on Eminem’s anticipated release of Relapse. It was stated for a Fall 09 release where 50 could have possibly faced Jay-Z in September on the Billboard charts, but the label decided to push it back.

October would have been the perfect month for release, 50’s Behind The Music VH1 special aired to over 2.2 million viewers making it the highest rated premiere episode since the year 2000. That same month 50 held “This Is 50 Festival” at The Beach of Governors Island in New York. The roster included G-Unit members, Kid Cudi, Wale, Manio, Jim Jones, D-Block and more. Initially that month would have been used to promote the album effectively but the label decided on a November date to capitalize on Black Friday sales.

Unfortunately the album was leaked on the internet on October 28 a month before its planned November 23,2009  release date. The marketing plan changed, pushing up the album to a November 16 release and was made available on iTunes November 6, 2009. 50 responded to the album leak and the effect it had on sales during a interview with radio personality  Jenny Boom Boom.

“How can I focus on album sales now when it’s to the point where my record is released four weeks before schedule. The marketing, everything that’s planned to sell the actual record, is happening four weeks late, now that the record is out a month early. You know, those things are happening after they had an opportunity to hear it and it’s confirmation to the doubters that the record wouldn’t be good.”

Lets recap the marketing campaign behind BISD. Jay-Z’s Blueprint 3 campaign revolved around strategic partnerships where as 50 promoted his album through social media. Read the rest of this entry »





Diddy Needs a Way to Market Last Train To Paris

9 08 2009

Diddy needs a innovative marketing idea on how to promote his upcoming album Last Train to Paris.

Watching this video  I came up with an idea and plan on presenting it.





Steve Stoute Discusses How Music Artist Connect to Brands

9 08 2009

Vodpod videos no longer available.





Evian Water Hip Hop Dancing Babies

9 07 2009

Read the rest of this entry »