Diddy-Dirty Money x Rhapsody Proposal

26 04 2010

According to last weeks poll, “Should Rhapsody Do More Hip Hop Partnerships”, 89% of voters favored the idea. With several artist schedule to drop albums during this summer only question is, who should  the next candidate be to develop a strategic partnership with the company? Let’s propose Diddy-Dirty Money. The group has already performed on American Idol, obtained music licensing opportunities from the movie Legion, , CBS Sports and from Verizon’s NFL commercial. The group can continue to maximize exposure through a strategic partnership with Rhapsody.

Similair to Jay-Z’s partnership with the online music service company, Dirty Money’s album can be promoted to Rhapsody’s  700,000 subscribers and through its joint venture with MTV,  a creative ad can be develop where it can be broadcast on the network and on company and artist’s YouTube channels.

Jay-Z’s Blueprint 3 Rhapsody commercial depicts him recreating his past album covers. Diddy-Dirty Money’s commercial can depict him recreating all of his past music videos and ushering in his new group Dirty Money, the ad will take viewers through a musical voyage of his solo career with several performances in his music videos,  “Its All About the Benjamins”, ” Been Around the World”,  “P.E 2000”, “Come To Me” and his current video “Love Come Down”.

This is simply a  proposal for a strategic partnership to be developed between Diddy-Dirty Money and Rhapsody to promote the Last Train To Paris which hits stores on June 22. Share your thoughts on the possibilities of this happening.

write the author of this post at esfmarketing@gmail.com

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26 04 2010
VIDEO: Diddy-Dirty Money x Rhapsody Proposal | WoooHa.com

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