Should Rhapsody Do More Hip Hop Partnerships?

16 04 2010

Last year Rhapsody partnered up with Jay-Z to promote “The Blueprint 3” album, the results of which have help sold over 2 million records.

It was through Rhapsody’s “Fans Get It” campaign which celebrates the culture and iconography of an artist career, that enables the company to do high-profile promotions with top artists in genres from pop, hip hop to country. The campaign serves as a great vehicle to further connect music fans with the artist they love. Through previous partnerships with Green Day and Jay-Z, the company heavily promoted their album to 700,000 subscribers and with their joint venture with MTV Networks they were able to televise creative commercials for that artist.

Since Jay-Z had great success with Rhapsody’s partnership, should the company continue to help promote hip hop artist? This years  anticipated albums are expected to be released by T.I, Lupe Fiasco, Juelz Santana, Jeezy, Kanye West, The Game, Drake, and Diddy-Dirty Money. Can future partnerships help record sales and help the company gain revenue?

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